BRANDING & STRATEGY | WEB | VIDEO | PRINT
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I redefined RJO Futures' brand with a fresh strategy rooted in their "Sage" archetype, positioning them as trusted advisors in futures trading. Through workshops, user insights, and competitive analysis, I crafted a new visual identity, website, and communications anchored by the galvanizing statement, “If it’s Futures, it’s RJO.” Deliverables like lead-generating Investor Kits and broker collateral strengthened their connection with a thoughtful audience focused on protecting their financial futures.
VIDEO | INTERNAL COMMS
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I worked closely with AbbVie’s Director of Internal Communications and the internal brand team to concept and create a video to communicate to AbbVie employees the important part they play in building the roadmap to the future.
WEBSITE | BRANDING | DIGITAL | B2B
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I accepted the massive undertaking of redesigning WisdomTree Investment’s website. Working closely with WisdomTree’s business, technology, and executive leadership, I created a strategy-supported design system and navigation system. Leveraging these tools, I systematically designed a comprehensive site architecture consisting of dozens of wireframes for desktop and mobile. To demonstrate interactions and secure buy-in, I built fully functioning prototypes.
To demonstrate interactions and secure buy-in, I built fully functioning prototypes.
I systematically designed a comprehensive site architecture consisting of dozens of wireframes for desktop and mobile.
DIGITAL | CAMPAIGN | ONLINE DISPLAY | B2B
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Working with business development leaders, I helped Mitsubishi Power develop several online content campaigns driven by thought leadership white papers. Each white paper came to me in raw content form with little direction. I created each white paper layout, organized copy architecture, and identified opportunities for and designed various infographics to support each paper. I created social media banners to support the lead gen campaign.
CAMPAIGN | PRINT | DIGITAL | B2B
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I helped WorldPay (formerly Vantiv), a global leader in payments processing technology & solutions for businesses, develop a campaign to promote their quick-serve (fast-food) online payment processing service - AuthMax. To launch AuthMax, we focused on providing real solutions for lost revenue.
BRANDING | WEBSITE DESIGN | UX | PRINT | B2B
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Azavar Technologies, a successful Chicago tech solutions company was struggling to find a differentiating brand voice in the crowded SAAS space. Azavar needed a comprehensive strategy to identify an authentic brand position and to create a modern look and voice to elevate it as a premium service provider.
BRANDING | WEBSITE DESIGN | PRINT | B2B
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I helped Mitsubishi Aircraft Corporation say goodbye to their former regional Jet (MRJ) and hello to the new SpaceJet, Mitsubishi’s reconfigured and rebranded regional passenger plane model designed to hit a sweet spot for U.S. airlines.
PRINT | BRANDING | ADVERTISING
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As the in-house Creative Director for MF Global during their global rebrand, I led creative concepts and execution for video, web, and print communications materials.
PRINT DESIGN | CAMPAIGN CREATIVE | BRANDING | INTERNAL COMMUNICATIONS
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I've created and managed hundreds of projects and dozens of campaigns to inform and educate tens of thousands of employees about Whirlpool's healthcare and benefits programs and how to improve their health and quality of life. I worked closely with Whirlpools' in-house project managers, Health Coaches, and partners such as Walgreens, VSP, MetLife, Cancer Society, and Vanguard.
BRANDING | WEBSITE DESIGN | PRINT | B2B
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Working with Edelman New York and Edelman Chicago, I took the creative lead to help repositioned the American Chemical Society (CAS() as “a trusted human partner in a technology-driven world”. The ask was to create a powerful visual message by juxtaposing the human element with abstract laboratory imagery to illustrate how SPEED TO DISCOVERY and shortening the learning curve can dramatically transform business across all parts of the R&D process.
VIDEO | CAMPAIGN | DIGITAL
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As the in-house Creative Director for McDermott, I direct and execute a quarterly industry-focused digital publication titled, International News. This online interactive publication, distributed globally, is a content engine and includes dozens of links pointing to McDermott’s website for in-depth articles and video commentary.
